Journal Articles Journal of Business Research Year : 2016

Global brand ownership: The mediating roles of consumer attitudes and brand identification

Fabian Bartsch
  • Function : Author
Adamantios Diamantopoulos
  • Function : Author
Nicholas Paparoidamis
  • Function : Author
  • PersonId : 1235514
Lille économie management - UMR 9221
Ruben Chumpitaz
  • Function : Author
Lille économie management - UMR 9221

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Business administration

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https://hal.science/hal-01744769

Submitted on : Tuesday, March 27, 2018-4:10:21 PM

Last modification on : Friday, July 12, 2024-3:16:03 PM

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hal-01744769 , version 1 (27-03-2018)

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Fabian Bartsch, Adamantios Diamantopoulos, Nicholas Paparoidamis, Ruben Chumpitaz. Global brand ownership: The mediating roles of consumer attitudes and brand identification. Journal of Business Research, 2016, 69 (9), pp.3629 - 3635. ⟨10.1016/j.jbusres.2016.03.023⟩. ⟨hal-01744769⟩

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