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Article Dans Une Revue Journal of retailing and consumer services Année : 2015

Consumer choice of store brands across store formats: A panel data analysis under crisis periods

Joseph Kaswengi
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hal-01743958 , version 1 (26-03-2018)

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Joseph Kaswengi, Mbaye Fall Diallo. Consumer choice of store brands across store formats: A panel data analysis under crisis periods. Journal of retailing and consumer services, 2015, 23, pp.70 - 76. ⟨10.1016/j.jretconser.2014.12.003⟩. ⟨hal-01743958⟩

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