Plaquette models are short range ferromagnetic spin models that play a key role in the dynamic facilitation approach to the liquid glass transition. In this paper we perform a rigorous study of the thermodynamic properties of two dimensional plaquette models, the square and triangular plaquette models. We prove that for any positive temperature both models have a unique infinite volume Gibbs measure with exponentially decaying correlations. We analyse the scaling of three a priori different static correlation lengths in the small temperature regime, the mixing, cavity and mul-tispin correlation lengths. Finally, using the symmetries of the model we determine an exact self similarity property for the infinite volume Gibbs measure.