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Communication Dans Un Congrès Année : 2014

Firms' strategic behavior versus consumers' behavior: an explanation through the inoculation theory

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hal-01685782 , version 1 (16-01-2018)

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  • HAL Id : hal-01685782 , version 1

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Amina Djedidi, Mouhoub Hani. Firms' strategic behavior versus consumers' behavior: an explanation through the inoculation theory. 17th Academy of Marketing Science World Marketing Congress (AMS), Aug 2014, Lima, Peru. ⟨hal-01685782⟩
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