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Communication Dans Un Congrès Année : 2013

How Can Retailers Reduce Perceived Risk for Second-Hand Online Shopping? Exploratory Analysis and Suggestion of a New Theoretical Framework

Marjolaine Bezançon
  • Fonction : Auteur
Emmanuelle Le Nagard

Résumé

Despite the influence of perceived risk on the decision to buy a second-hand product, very few studies address the issue of risk reduction for a second-hand purchase. In this study, we focus on the influence of product or situational cues controlled by online second-hand dealers on perceived risk. While the literature review suggests using the signaling theory’s framework to study the reduction of perceived risk for a second-hand online purchase, an exploratory qualitative study leads us to consider a new theoretical framework that combines signaling theory with the “laws of sympathetic magic” and thus takes into account the specificities of a second-hand purchase.
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Dates et versions

hal-01651182 , version 1 (28-11-2017)

Identifiants

  • HAL Id : hal-01651182 , version 1

Citer

Marjolaine Bezançon, Denis Guiot, Emmanuelle Le Nagard. How Can Retailers Reduce Perceived Risk for Second-Hand Online Shopping? Exploratory Analysis and Suggestion of a New Theoretical Framework. European Marketing Academy 42th Annual Conference - EMAC 2013, Jun 2013, Istanbul, Turkey. ⟨hal-01651182⟩
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