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Communication Dans Un Congrès Année : 2018

Geomarketing mix optimization with big data & artificial intelligence

Jérôme Baray
Martine Pelé
  • Fonction : Auteur

Résumé

This article introduces a new method for optimising the marketing-mix of a product or service by taking into account supply and demand features including their geographical location. Introducing the concept of geomarketing mix, the method using a factorial analysis and a fuzzy clustering enables to automatically detect business and strategic opportunities.
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Dates et versions

hal-01648482 , version 1 (26-11-2017)

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  • HAL Id : hal-01648482 , version 1

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Jérôme Baray, Martine Pelé. Geomarketing mix optimization with big data & artificial intelligence. 2nd Big Data Workshop Proceedings, Higher School of Economics, Moscow, Oct 2017, Moscou, Russia. ⟨hal-01648482⟩
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