In this work, helium flow modifications, visualized by schlieren imaging, induced by the plasma generated in a plasma jet have been studied in conditions used for biomedical treatments (jet being directed downwards with a low helium flow rate). It has been shown that the plasma action can shift up to few centimeters downstream the effects of buoyancy, which allows to the helium flow to reach a target below in conditions for which it is not the case when the plasma is off. This study reveals the critical role of large and long lifetime negative ions during repetitive operations in the kHz regime, inducing strong modifications in the gas propagation. The cumulative added streamwise momentum transferred to ambient air surrounding molecules resulting from a series of applied voltage pulses induces a gradual built up of a helium channel on tens of millisecond timescale. In some conditions, a remarkable stable cylindrical helium channel can be generated to the target with plasma supplied by negative polarity voltage pulses whereas a disturbed flow results from positive polarity operation. This has a direct effect on air penetration in the helium channel and then on the reactive species production over the target which is of great importance for biomedical applications. It has also been shown that with an appropriate combination of negative and positive polarity pulses, it is possible to benefit from both polarity features in order to optimize the plasma plume propagation and plasma delivery to a target.