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Journal Articles Review of Contemporary Business Research Year : 2016

Valuing Value Plays with Bloomberg

Christopher Brady
  • Function : Author
Wayland T. Coppedge
  • Function : Author
Reinhold P. Lamb
  • Function : Author


Value analysts attempt to identify particularly undervalued securities in an attempt to produce positive returns and even positive alpha. This paper traces the process of that pursuit from company selection through valuation. The resource showcased throughout is the tool used by professional portfolio managers and security analysts – Bloomberg. Each iteration along the process is demonstrated through Bloomberg functions and screenshots, providing a step by step map for identifying potential value plays.


Dates and versions

hal-01562993 , version 1 (17-07-2017)



Christopher Brady, Wayland T. Coppedge, Reinhold P. Lamb, Luc Lagrandeur. Valuing Value Plays with Bloomberg. Review of Contemporary Business Research, 2016, 5 (1), ⟨10.15640/rcbr.v5n1a1⟩. ⟨hal-01562993⟩
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