Before or during visit, what is the best moment to train customers to their roles? A study of the influence of customer training on purchase amount and trust.

Lionel Nicod; Sylvie Llosa

Communication Dans Un Congrès Année : 2017

Before or during visit, what is the best moment to train customers to their roles? A study of the influence of customer training on purchase amount and trust.

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1

Lionel Nicod

Fonction : Auteur
PersonId : 10413
IdHAL : lionel-nicod
IdRef : 186150520

Centre d'Études et de Recherche en Gestion d'Aix-Marseille

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Sylvie Llosa

Fonction : Auteur
PersonId : 838652

Centre d'Études et de Recherche en Gestion d'Aix-Marseille

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Coproduction customer training

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Gestion et management

Lionel Nicod : Connectez-vous pour contacter le contributeur

https://hal.science/hal-01546587

Soumis le : samedi 24 juin 2017-21:56:41

Dernière modification le : mercredi 6 décembre 2023-03:44:35

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hal-01546587 , version 1 (24-06-2017)

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Lionel Nicod, Sylvie Llosa. Before or during visit, what is the best moment to train customers to their roles? A study of the influence of customer training on purchase amount and trust.. Frontiers, 2017, New York, United States. ⟨hal-01546587⟩

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Before or during visit, what is the best moment to train customers to their roles? A study of the influence of customer training on purchase amount and trust.

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