This research focuses on the abilities that prosumption can give an actor in terms of animating a community and tackling the relations that the actor maintains with the organisation benefiting from their activity. The Actor-Network Theory allows us to understand the links that unite or divide humans and nonhumans acting within Wikipedia's francophone community of editors. These prosumers fabricate their reality, even down to the peer-to-peer treatment accorded to the programs that improve the online encyclopedia, otherwise known as "bots". We followed the trajectory of one of these bots through its community. We understand that in the spaces where the organisation does not offer marketing discourse, the prosumers produce it instead. They create exchange models and choose to negotiate among themselves as to who will and will not be able to participate in prosumption. These measures can be in competition with those of the organisation.