The Urban Identity Recovery in Seoul: The Case of the Outdoor Markets
Résumé
Seoul has lived up to its reputation as a truly urbanized cosmopolitan Asian city and despite rapid industrialization; the authentic identity of market architecture is still maintained in many regions. However, the form and character of many markets is intrinsically connected with the evolution of trading. With the rapid economic development of Seoul since the 1990s, modern markets were created, the seller-customer relationship changed, and many other factors led to a tangible decline in the consumer use of outdoor markets in Seoul. That is why it is important to revitalize these markets and make them into pedestrianized and inviting neighborhoods where locals can have a shopping experience that is informed by a " non-McDonaldized " architecture. This paper will examine the space vitality and urban identity in Seoul market areas. More specifically this paper will explore the importance of rejuvenation of self-contained developments through the revival of distinctive outdoor markets that have historic significance as a focus for social and communal activities. The paper suggests that a new and improved version of Seoul outdoor markets can be developed combining their rough and unplanned character with architectural adjustments to make them more attractive, beneficial, and resilient, especially in tourism spots. Thereby the focus is to revive the market as a space, improve its physical image, develop the domestic economy, and increase regional revenue.
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