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Communication Dans Un Congrès Année : 2010

The cultural identity dimensions of shopping environments : an analysis of French second-generation ethnic consumers' discourse about their shopping experience

Résumé

This communication explores consumers' perception of shopping environments from a cultural identity perspective. French second-generation ethnic consumers' discourse about their cosmetic shopping and consumption styles is analyzed. This enables us to understand that shopping environments are organized according to cultural identity dimensions. Retail stores willing to target ethnic consumers must take into consideration these identity dimensions of their behaviors.
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Dates et versions

hal-01515441 , version 1 (27-04-2017)

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  • HAL Id : hal-01515441 , version 1

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Denis Darpy, Virginie Silhouette-Dercourt. The cultural identity dimensions of shopping environments : an analysis of French second-generation ethnic consumers' discourse about their shopping experience. French – Austrian – German Workshop on Consumer Behaviour, Sep 2010, Saarbrucken, Germany. ⟨hal-01515441⟩
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