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Communication Dans Un Congrès Année : 2013

The impact of profile and location-based personalization on customer behavior in a mobile context

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Dates et versions

hal-01514498 , version 1 (26-04-2017)

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  • HAL Id : hal-01514498 , version 1

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Insaf Khelladi, Sylvaine Castellano, Laurie Limongi. The impact of profile and location-based personalization on customer behavior in a mobile context. Research Day on Digital Business, 2013, Paris France. ⟨hal-01514498⟩
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