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Autre Publication Scientifique Année : 2015

Air France 2014, Strike Communication

Résumé

The case study takes the form of a 7-page narrative relating the events of the strike which took place at the French airline company Air France in September 2014, the longest strike in the company's history. It also reveals the global strategic context of the strike and ends with two electronic messages sent to the clients of Air France, the first while the strike was at its height, and the second as it was coming to an end on 30 September 2014.In the annexes you will find: an interview with the Chairman of Air France-KLM, an open letter from the Chairmen of other French airline companies to the striking pilots, and finally a statement giving the quarterly results of the Group after the strike.

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Dates et versions

hal-01507965 , version 1 (13-04-2017)

Identifiants

  • HAL Id : hal-01507965 , version 1

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Tamym Abdessemed, Rossella Sorio. Air France 2014, Strike Communication. 2015. ⟨hal-01507965⟩
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