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Article Dans Une Revue Social Network Analysis and Mining Année : 2016

Characterization of cross-posting activity for professional users across Facebook, Twitter and Google+

Résumé

Professional players in social media (e.g., big companies, politician, athletes, celebrities, etc) are intensively using Online Social Networks (OSNs) in order to interact with a huge amount of regular OSN users with different purposes (marketing campaigns, customer feedback, public reputation improvement, etc). Hence, due to the large catalog of existing OSNs, professional players usually count with OSN accounts in different systems. In this context, an interesting question is whether professional users publish the same information across their OSN accounts, or actually they use different OSNs in a different manner. We define as cross-posting activity the action of publishing the same information in two or more OSNs. This paper aims at characterizing the cross-posting activity of professional users across three major OSNs, Facebook, Twitter and Google+. To this end, we perform a large-scale measurement-based analysis across more than 2M posts collected from 616 professional users with active accounts in the three referred OSNs. Then we characterize the phenomenon of cross-posting and analyse the behavioural patterns based on the identified characteristics.
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Dates et versions

hal-01466243 , version 1 (27-02-2024)

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Reza Farahbakhsh, Angel Cuevas Rumin, Noel Crespi. Characterization of cross-posting activity for professional users across Facebook, Twitter and Google+. Social Network Analysis and Mining, 2016, 6 (1, article 33), ⟨10.1007/s13278-016-0336-y⟩. ⟨hal-01466243⟩
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