This paper provides an extension of the notion of consistent progressive utilities U to consistent progressive utilities of investment and consumption (U, V). It discusses the notion of market consistency in this forward framework, compared to the classic backward setting with a given terminal utility, and whose value function is an example of such consistent forward utility. To ensure the consistency with the market model or a given set of test processes, we establish a stochastic partial differential equation (SPDE) of Hamilton-Jacobi-Bellman (HJB)-type that U has to satisfy. This SPDE highlights the link between the utility of wealth U and the utility of consumption V, and between the drift and the volatility characteristics of the utility U. By associating with the HJB-SPDE two SDEs, we discuss the existence and the uniqueness of a concave solution. Finally, we provide explicit regularity conditions and characterize the consistent pairs of consistent utilities of investment and consumption. Some examples, such as power utilities, illustrate the theory.