La louve coop: vers les coopératives de prosumers?
Résumé
In recent years, forms of work based on voluntary commitment intended to improve consumers’ lives have appeared in various areas, leading to a shift from market-served consumers to self-served consumers. Inspired by the New York Park Slope Food Coop supermarket model advocated by its purchasers and consumers (16,000 members), the La Louve cooperative in France is part of the current movement by consumers to regain control over the market by means of cooperation among consumers. This new kind of supermarket to be launched in 2016 is based on the voluntary work of its members. In the current phase, the supermarket is entirely developed by those members. Through the La Louve case study, we want examine how this self-production mode renews the consumers cooperative model in France.