Individual and culture-level components of survey response styles
Résumé
Variations in acquiescence and extremity pose substantial threats to the validity of cross-cultural research that relies on survey methods. Individual and cultural correlates of response styles when
using two contrasting types of response mode were investigated, drawing on data from 55 cultural groups across 33 nations. Using seven dimensions of self-other relatedness that have often been
confounded within the broader distinction between independence and interdependence, our analysis yields more specific understandings of both individual- and culture-level variations in
response style. When using a Likert scale response format, acquiescence is strongest among individuals seeing themselves as similar to others, and where cultural models of selfhood favour
harmony, similarity with others and receptiveness to influence. However, when using Schwartz’s (2007) portrait-comparison response procedure, acquiescence is strongest among individuals
seeing themselves as self-reliant but also connected to others, and where cultural models of selfhood favour self-reliance and self-consistency. Extreme responding varies less between the
two types of response modes, and is most prevalent among individuals seeing themselves as self-reliant, and in cultures favouring self-reliance. Since both types of response mode elicit
distinctive styles of response, it remains important to estimate and control for style effects to ensure valid comparisons.
Domaines
Psychologie
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Individual and culture-level components of survey response styles- A multi-level analysis using cultural models of selfhood.pdf (260.63 Ko)
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