A 3D strength criterion for masonry is constructed based on yield design theory. Yield design homogenisation provides a rigorous theoretical framework to determine the yield strength properties of a periodic medium, based on the properties of its constituent materials. First, theoretical basis of 2D homogenisation of periodic media, and more particularly its application in the framework of yield design, will be retrieved. Then, 2D principles are extended to exhibit a 3D domain of running-bond masonry. This criterion is finally used to assess the stability of a drystone retaining wall loaded by an axle load, and theoretical results are compared to experimental data. Perspectives on this work are given as a conclusion.