Pré-Publication, Document De Travail Année : 2016

Place marketing and place branding: A systematic (and tentatively exhaustive) literature review

Résumé

This paper presents a systematic and complete overview of the scientific literature in the field of place marketing and place branding research. A total of 1172 articles published between 1976 and 2016 in 98 different journals were analyzed and meticulously classified into categories and subcategories according to disciplinary approach, method used and perspective adopted. This literature review thus provides a detailed overview of the state of the art and reveals various trends and developments in this emerging field of study. Among other things, it demonstrates that the field suffers from a lack of conceptual clarity, diverging definitions and a weak theoretical foundation, which means it addresses a very broad range of research topics. In addition, the field lacks empirical evidence and explanatory articles, meaning that the numerous hypotheses concerning the effects of place marketing activities on attractiveness remain unsubstantiated. The review also underscores the literature’s lack of interest in the political and institutional contexts of places, although this information is crucial in terms of public management. Moreover, this work notes that the rhetoric of consultants is given pride of place, with the publication of numerous prescriptive articles focused on sharing best practices. Finally, this study notes the existence of a significant number of critical articles.

Fichier principal
Vignette du fichier
Vuignier 2016 - Literature review - IDHEAP version Serval.pdf (2.22 Mo) Télécharger le fichier
Origine Fichiers produits par l'(les) auteur(s)
Licence

Dates et versions

hal-01340352 , version 1 (30-06-2016)

Licence

Identifiants

  • HAL Id : hal-01340352 , version 1

Citer

Renaud Vuignier. Place marketing and place branding: A systematic (and tentatively exhaustive) literature review. 2016. ⟨hal-01340352⟩
3109 Consultations
13432 Téléchargements

Partager

  • More