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Article Dans Une Revue International Journal of Entrepreneurship and Small Business Année : 2015

The contribution of the Internet to the strategic positioning of Small Businesses in the tourism industry

La contribution d'internet au positionnement stratégique des petites entreprises dans l'industrie du tourisme

Résumé

Small and medium-sized enterprises (SMEs) represent a significant share of firms in industrialised countries. However, little work is available concerning small businesses (SB) that have less than 50 employees (according to the majority of official definitions). ICT are considered a contributing factor in the renewal of competitiveness, in particular by reducing constraints that bear on SMEs. In this context, one can ask under what conditions the implementation of a website may change the strategic positioning of small accommodation businesses in the tourism sector.
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Dates et versions

hal-01278933 , version 1 (08-02-2018)

Identifiants

Citer

Véronique Favre Bonte, Sébastien Tran. The contribution of the Internet to the strategic positioning of Small Businesses in the tourism industry. International Journal of Entrepreneurship and Small Business, 2015, 25 (3), ⟨10.1504/IJESB.2015.069698⟩. ⟨hal-01278933⟩
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