In this paper, we aim to introduce a new perspective when comparing highly parallelized algorithms on GPU: the energy consumption of the GPU. We give an analysis of the performance of linear algebra operations, including addition of vectors, element-wise product, dot product and sparse matrix-vector product, in order to validate our experimental protocol. We also analyze their uses within conjugate gradient method for solving the gravity equations on Graphics Processing Unit (GPU). Cusp library is considered and compared to our own implementation with a set of real matrices arrising from the Chicxulub crater and obtained by the finite element discretization of the gravity equations. The experiments demonstrate the performance and robustness of our implementation in terms of energy efficiency.