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Communication Dans Un Congrès Année : 2013

An empirical investigation of consumer-based brand equity in the Chinese Telecom Market

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hal-01271735 , version 1 (09-02-2016)

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  • HAL Id : hal-01271735 , version 1

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Sam Dzever, Mingyue Qi. An empirical investigation of consumer-based brand equity in the Chinese Telecom Market. 18th International Euro-Asia Research Conference. "The globalisation of Asian Markets : implications for Multinational Investors", Jan 2013, Venice, Italy. ⟨hal-01271735⟩
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