How firm's strategic behavior is replicated on the consumer level? The mirror effect - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2015

How firm's strategic behavior is replicated on the consumer level? The mirror effect

Amina Djedidi
Mouhoub Hani
  • Fonction : Auteur
  • PersonId : 975833
Fichier non déposé

Dates et versions

hal-01264704 , version 1 (29-01-2016)

Identifiants

  • HAL Id : hal-01264704 , version 1

Citer

Amina Djedidi, Mouhoub Hani. How firm's strategic behavior is replicated on the consumer level? The mirror effect. 6th International Research Meeting in Business and Management, Jul 2015, Nice, France. ⟨hal-01264704⟩
37 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More