Can globalization be socially inclusive through new 2.0 digital initiatives? This is the thought-provoking question we ask in this article, with a special focus on the Republic of Moldova. Part 1 begins with a reflection on the intersection between globalization, development studies and the current Moldovan context. Part 2 is devoted to the promising field of emergent tourism, and more particularly, tourism 2.0, a blossoming concept that we try to uncover. Part 3 presents a concrete application with the example of Moldova Tours 2.0, a new digital initiative in the field of e-tourism. Finally, we conclude.