Modeling the impact of beliefs and communication on attitude dynamics: a cognitive agent-based approach - Archive ouverte HAL
Communication Dans Un Congrès Année : 2014

Modeling the impact of beliefs and communication on attitude dynamics: a cognitive agent-based approach

Kei-Léo Brousmiche
Jean-Daniel Kant
Nicolas Sabouret
Stéphane Fournier
  • Fonction : Auteur
François Prenot-Guinard
  • Fonction : Auteur

Résumé

In the context of military training for stabilization operation of a crisis zone with civilian population, understanding the formation of attitude and its dynamics is a key issue. This paper presents a multi-agent model for simulating attitude formation and change based on individual’s perception of information and its diffusion through communication. We represent the attitude as object-evaluation associations of varying strength proposed by Fazio [1]. Individuals observe military operations. They exchange and revise beliefs about social objects depending on multiple criteria deriving from social psychology theories. They compute their attitude value based on analytic assessment of these beliefs. We illustrate, through several simulation experiments, the role of communication on attitude dynamics.
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Dates et versions

hal-01215609 , version 1 (14-10-2015)

Identifiants

  • HAL Id : hal-01215609 , version 1

Citer

Kei-Léo Brousmiche, Jean-Daniel Kant, Nicolas Sabouret, Stéphane Fournier, François Prenot-Guinard. Modeling the impact of beliefs and communication on attitude dynamics: a cognitive agent-based approach. Social Simulation Conference 2014 - 10th European Social Simulation Association Conference, Sep 2014, Barcelona, Spain. pp.612-623. ⟨hal-01215609⟩
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