This paper proposes a new model for individuals movement in ecology. The movement process is defined as a solution to a stochastic differential equation whose drift is the gradient of a multimodal potential surface. This offers a new flexible approach among the popular potential based movement models in ecology. To perform parameter inference, the widely used Euler method is compared with two other pseudo-likelihood procedures and with a Monte Carlo Expectation Maximization approach based on exact simulation of diffusions. Performances of all methods are assessed with simulated data and with a data set of fishing vessels trajectories. We show that the usual Euler method performs worse than the other procedures for all sampling schemes.