Writing texts and writing organization. Communication and in-house magazine: from unforeseen goals to unexpected agency
Résumé
Widespread and popular tool of organizational internal communication strategy and practice, the in-house magazine was primarily and exclusively analyzed by managerial studies in functionalist and critical perspectives (Ivanov, 2013). Centered on it positives or negatives functions and performances, these perspectives has exhausted quickly scholar attention and attract for the internal corporate press problematic. The emergences of CCO approach have done a new impetus to developing alternative communicational approaches able to revive multiple topics. Apply to in-house text analysis, it highlights that the in-house magazine in not merely information internal tool or strategic conduit device to enhance strategy, values and identification, rather an agent enacted by the human action and capable to act on employee activities and on the organizational structure in unintended ways.