as Content Distribution Services become at the center of network use, OTTs strengthen their dominance over the internet. On the other hand, operators like Telcos see their role shrinking to "dumb pipes" providers. This paper introduces a new Telco role in future content distribution services. In particular, it focuses on the "value" that Telco, as a network operator, can bring to CDN providers and Content providers. Value is assessed with respect to both users' trends and content ecosystem evolution. After our review, we reached two conclusions. Many of Telco assets are likely to be of interest for other content players. An open and efficient control infrastructure is the key for reaching an enhanced business position of the Telco.