We consider in this paper an important Quality of Experience (QoE) indicator in mobile networks that is reneging of users due to impatience. We specifically consider a cell under heavy load conditions and compute the reneging probability by using a fluid limit analysis. By solving the fixed point equation, we obtain a new QoE perturbation metric quantifying the impact of reneging on the performance of the system. This metric is then used to devise a new pricing scheme accounting of reneging. We specifically propose several flavors of this pricing around the idea of having a flat rate for accessing the network and an elastic price related to the level of QoE perturbation induced by communications.