Does image-congruence enhance the purchase of luxury brands? - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2012
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hal-01078819 , version 1 (30-10-2014)

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Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Klaus-Peter Wiedmann, et al.. Does image-congruence enhance the purchase of luxury brands?: Early development and international comparisons of a measurement scale for consumer/brand/store image congruence. 11th International Marketing Trends Conference, Ca' Foscari University Venezia; ESCP Europe, Jan 2012, Venice, Italy. ⟨hal-01078819⟩

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