Impacts des demandes d'essai sur les décisions de réapprovisionnement et de redéploiement en cours de saison de vente
Résumé
In this article, we focus on the impact of collecting and using product trial demand information on in-season resupply and stock redeployment decisions. We first nuance the definition of demand so as to differentiate between proper demand (satisfied and unsatisfied) and substitution demand (satisfied and unsatisfied). Then we explore how such information can be used and compared to sales data in a decision support system. We finally explain the impacts that using product trial demand data can have on in-season resupply and stock redeployment decisions.