Blade optimization is more than ever a crucial activity for helicopter manufacturers, always looking for performance improvements, noise reduction and vibratory comfort increase. Latest studies have led to design new blade concepts including a double swept plan shape, an evolutionary and increased twist angle at the tip and a new layout for internal components like roving spars. Such blades exhibit a highly coupled behavior between torsion, longitudinal and bending motions that should be accurately modeled for predictive numerical tools. In this research a highly accurate beam finite element is formulated in the rotating frame to improve the static deformation calculation under aerodynamic and centrifugal loads and thus enhance dynamic and stability analysis usually performed for a helicopter development. Numerical and experimental investigations are performed to demonstrate the model reliability both for academic beams with extreme shape and for actual blade design.