We study two two-level atomic quantum systems (qubits) placed close to a body held at a temperature different from that of the surrounding walls. While at thermal equilibrium the two-qubit dynamics is characterized by non-entangled steady thermal states, we show that the absence of thermal equilibrium may bring to the generation of entangled steady states. Remarkably, this entanglement emerges from the two-qubit dissipative dynamic itself, without any further external action on the two qubits, suggesting a new protocol to create and protect entanglement which is intrinsically robust to environmental effects.