Factors influencing the adoption of e-tourism : comparative analysis in terms of perceived benefits
Résumé
The article examines: 1) the relationships between socio-demographic characteristics and e-tourism; 2) the factors influencing the adoption of e-tourism in terms of perceived benefits by e-tourists in the five European major outbound tourism markets: France, Germany, Italy, Russia, and United Kingdom; and 3) the differences between factors influencing the adoption of e-tourism among e-tourists from these five outbound tourism markets. Managerial implications for the providers of online tourism and travel products are finally recommended.