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Communication Dans Un Congrès Année : 2012

How to select the tourist hotel on social media ?

Marine Maingot
  • Fonction : Auteur

Résumé

Purpose - The objective of this research is both theoretical and practical: to propose a concep-tual framework for measuring the influence of various criteria on social media on the leisure travellers' hotel selection, and to provide hotel professional with information about the most influential criteria.
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Dates et versions

hal-00832649 , version 1 (11-06-2013)

Identifiants

  • HAL Id : hal-00832649 , version 1

Citer

Tan Vo Thanh, Marine Maingot. How to select the tourist hotel on social media ?. International service research conference - American marketing association, Jun 2012, Helsinki, Finland. ⟨hal-00832649⟩
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