Conclusive remarks. European values and European brands: Corporate culture and commercial identity - Archive ouverte HAL Access content directly
Book Sections Year : 2012
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hal-00800372 , version 1 (13-03-2013)

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  • HAL Id : hal-00800372 , version 1

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Hubert Bonin. Conclusive remarks. European values and European brands: Corporate culture and commercial identity. Luciano Segreto, Hubert Bonin, Andrzej Kozminski, Carles Manera et Manfred Pohl. European Business and Brand Building, Peter Lang, pp.235-246, 2012. ⟨hal-00800372⟩

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