In the aerobic selective oxidation of alcohols in aqueous medium in a batch reactor, it was observed that the addition of water to dioxane solvent (10-50 vol%) substantially increased the activity of a Pt/C catalyst. Periodic density functional theory (DFT) calculations were carried out to compare the reactivity of alcohols on the bare Pt(111) surface and in the presence of adsorbed water or hydroxyl groups, to explain the effect of water. The calculations indicate that the presence of adsorbed hydroxyl groups promotes the catalytic activity by participating directly in the catalytic pathways and reducing the activation barrier. Good agreement was found between the experiments in aqueous phase and these calculations. Further, decarbonylation of the aldehyde may be involved in the deactivation during oxidation of a primary alcohol.