FOAF profiles bind together the most widely deployed distributed Social Network in existence, despite the lack of deployed ways to automate the creation of new friending relations. A similar problem appeared on the world wide distributed social conversation that is the blogosphere, where users were keen to keep track of articles mentioning ones they posted. A number of solutions were developed and widely deployed. We describe these solutions here and show how they can be extended to the social web, to the benefit of all, in a light, easy to use and Web Architecture friendly manner.