The present study compared two distinct approaches to designing driving assistance devices. These devices aim to facilitate steering responses by delivering directional pulses on the steering wheel when lane departure is imminent. In one case, the aim is to prime the corrective gesture through a haptic cue in the direction of the lane centre (motor priming). The other approach consists of eliciting a compensatory reflex reaction by means of a jerk of the steering wheel in the opposite direction. Central to this investigation are the safety benefits of the devices and the ability of drivers to remain in full control of their steering responses. The steering behaviour of 18 participants during near lane departure in bends and in straight lines was analysed. The strength and direction of haptic cueing was manip- ulated. The results show that drivers were always able to control the direction of the steer- ing response when the haptic cue was delivered. No reflex counteraction was observed, whatever the strength or the direction of the stimulus. The fastest responses were observed when the cue was directed toward lane departure, especially when cueing was strong. However, these did not necessarily lead to the fastest returns to a safe position in the lane when compared with motor priming toward the lane centre. The latter yielded improved manoeuvre execution as soon as the steering movement was initiated. These results are discussed in relation to the sensorimotor and cognitive processes involved in steering behaviour. Their implications for the design of haptic-based lane departure warning sys- tems are considered.