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Using CRM data: Modeling and measuring the effect of sales force knowledge on customer decision making

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hal-00740060 , version 1 (09-10-2012)

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  • HAL Id : hal-00740060 , version 1

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Othman Boujena, W. Johnston, Dwight Merunka. Using CRM data: Modeling and measuring the effect of sales force knowledge on customer decision making. 5th Global Sales Science Institute Conference (GSSI), Jun 2011, Milan, Italy. ⟨hal-00740060⟩
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