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https://hal.science/hal-00740060
Submitted on : Tuesday, October 9, 2012-12:33:49 PM
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- HAL Id : hal-00740060 , version 1
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Othman Boujena, W. Johnston, Dwight Merunka. Using CRM data: Modeling and measuring the effect of sales force knowledge on customer decision making. 5th Global Sales Science Institute Conference (GSSI), Jun 2011, Milan, Italy. ⟨hal-00740060⟩
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