Over the last years, research and industry players have become increasingly interested in analyzing opinions and sentiments expressed on the social media web for product marketing and business intelligence. In order to adapt to this need search engines not only have to be able to retrieve lists of documents but to directly access, analyze, and interpret topics and opinions. This article covers an intermediate phase of the ongoing industrial research project 'DoXa' aiming at developing a semantic opinion and sentiment mining search engine for the French language. The DoXa search engine enables topic related opinion and sentiment extraction beyond positive and negative polarity using rich linguistic resources. Centering the work on two distinct business use cases, the authors analyze both unstructured Web 2.0 contents (e.g., blogs and forums) and structured questionnaire data sets. The focus is on discovering hidden patterns in the data. To this end, the authors present work in progress on opinion topic relation extraction and visual analytics, linguistic resource construction as well as the combination of OLAP technology with semantic search