We analyzed the columnar solidification of a binary alloy under the influence of an electromagnetic forced convection of various types and investigated the influence of a rotating magnetic field on segregation during directional solidification of Al-Si alloy as well as the influence of a travelling magnetic field on segregation during solidification of Al-Ni alloy through directional solidification experiments and numerical modeling of macrosegregation. The numerical model is capable of predicting fluid flow, heat transfer, solute concentration field, and columnar solidification and takes into account the existence of a mushy zone. Fluid flows are created by both natural convection as well as electromagnetic body forces. Both the experiments and the numerical modeling, which were achieved in axisymmetric geometry, show that the forced-flow configuration changes the segregation pattern. The change is a result of the coupling between the liquid flow and the top of the mushy zone via the pressure distribution along the solidification front. In a forced flow, the pressure difference along the front drives a mush flow that transports the solute within the mushy region. The channel forms at the junction of two meridional vortices in the liquid zone where the fluid leaves the front. The latter phenomenon is observed for both the rotating magnetic field (RMF) and traveling magnetic field (TMF) cases. The liquid enrichment in the segregated channel is strong enough that the local solute concentration may reach the eutectic composition.