This paper deals with the understanding of collective cultural shape dynamics within urban area. The cul- tural facilities inside the city are various and follow com- plex spatial mecanisms. Both geographical aspects and social factors are major in these dynamics, leading to specic equipment. The complexity of these phenom- ena which are the basis of the cultural development, needs some specic modelling technics. In a rst step, we propose some analysis and description of the cultural activity distribution based on a specic geographical in- formation system (GIS). A case study is developped for the french city of Rouen in Normandy. In a second step, and respecting the complexity of the studied systems, we propose to use swarm intelligence models over this GIS to model the urban cultural dynamics. The goal is a better understanding of the relevent interactions within multi-criteria interactions.