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Article Dans Une Revue Journal of Global Management Research ISSN 1488-4569 Année : 2005

Investing in credibility: how e-tailers could proceed?

Pascal Pecquet
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  • PersonId : 862685
L. Lemoine
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  • PersonId : 862813

Résumé

Empirical and analytical studies suggest that, if some information costs are actually reduced, in contrast other costs rise with the growth of information highways. Because e-tailers have to be credible to carry out transactions, they must pay for these features. From a review of the literature on e-commerce including theoritical analysis and empirical data, we are suggesting that information highways generate new kinds of information costs, namely the costs of credibility.
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Dates et versions

hal-00411309 , version 1 (27-08-2009)

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  • HAL Id : hal-00411309 , version 1

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Pascal Pecquet, L. Lemoine. Investing in credibility: how e-tailers could proceed?. Journal of Global Management Research ISSN 1488-4569, 2005, 01 (02), 15 p. ⟨hal-00411309⟩
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