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Communication Dans Un Congrès Année : 2009

Leaving the door ajar: contests as a means to engage with the comunity.

Matthijs Den-Besten

Résumé

Open innovation encompasses two seemingly orthogonal approaches that firms can adopt to engage with their surroundings. On the one hand, they can focus on long-term loyalty and try to foster a community. On the other hand, they can focus on short-term benefits and source from the crowd. In some cases the long-term objective can be reached by pursuing the short-term goals. In this paper I describe the case of one company, the Mathworks, which, I argue, has fostered a community by repeatedly courting the crowds. It did so by organizing a series of programming contests around its core product MatLab® – and in the process it didn't even have to open its MatLab source.
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Dates et versions

hal-00402966 , version 1 (08-07-2009)

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  • HAL Id : hal-00402966 , version 1

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Matthijs Den-Besten. Leaving the door ajar: contests as a means to engage with the comunity.. 3rd floss International Workshop on Free/Libre Open Source Software., Jul 2009, Padua, Italy. ⟨hal-00402966⟩

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