Consumer behavior robust modelling - Archive ouverte HAL Accéder directement au contenu
Chapitre D'ouvrage Année : 2005

Consumer behavior robust modelling

Résumé

A new model for describing the probability of customer respond in database marketing is proposed. For this model, new robust estimation and forecasting algorithms are developed. The efficiency of the proposed methods is verified via tests on real-life data from mediaplanning.
Fichier non déposé

Dates et versions

hal-00387786 , version 1 (25-05-2009)

Identifiants

  • HAL Id : hal-00387786 , version 1

Citer

M. Pashkevich, Alexandre Dolgui. Consumer behavior robust modelling. Supply chain optimisation : product/process design, facilities location and flow control, Springer, pp.55-70, 2005, Applied Optimization, vol. 94. ⟨hal-00387786⟩
74 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More