We observed the main core F of the rho Ophiuchi cloud, an active star-forming region located at ~140 pc, using XMM-Newton with an exposure of 33 ks. We detect 87 X-ray sources within the 30' diameter field-of-view of the it EPIC imaging detector array. We cross-correlate the positions of XMM-Newton X-ray sources with previous X-ray and infrared (IR) catalogs: 25 previously unknown X-ray sources are found from our observation; 43 X-ray sources are detected by both XMM-Newton and Chandra; 68 XMM-Newton X-ray sources have 2MASS near-IR counterparts. We show that XMM-Newton and Chandra have comparable sensitivity for point source detection when the exposure time is set to ~30 ks for both. We detect X-ray emission from 7 Class I sources, 26 Class II sources, and 17 Class III sources. The X-ray detection rate of Class I sources is very high (64 %), which is consistent with previous Chandra observations in this area. We propose that 15 X-ray sources are new class III candidates, which doubles the number of known Class III sources, and helps to complete the census of YSOs in this area. We also detect X-ray emission from two young bona fide brown dwarfs, GY310 and GY141, out of three known in the field of view. GY141 appears brighter by nearly two orders of magnitude than in the Chandra observation. We extract X-ray light curves and spectra from these YSOs, and find some of them showed weak X-ray flares. We observed an X-ray flare from the bona fide brown dwarf GY310. We find as in the previous Chandra observation of this region that Class I sources tend to have higher temperatures and heavier X-ray absorptions than Class II and III sources.