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Article Dans Une Revue Applied Economics Année : 2010

Contractual design and networks performance: empirical evidence from franchising

Résumé

This article, deals with the links between networks performance and the design of vertical contracts. It provides evidence broadly consistent with the hypothesis that within franchising systems, constraining contracts for the retailers favour a better performance at the network level.
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Dates et versions

hal-00360076 , version 1 (10-02-2009)

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Magali Chaudey, Muriel Fadairo. Contractual design and networks performance: empirical evidence from franchising. Applied Economics, 2010, 42 (4), pp.529-533. ⟨10.1080/00036840701704428⟩. ⟨hal-00360076⟩
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