Conference Papers
Year : 2008
Salim Azar : Connect in order to contact the contributor
https://hal.science/hal-00207963
Submitted on : Friday, January 18, 2008-4:37:09 PM
Last modification on : Friday, March 24, 2023-2:52:49 PM
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- HAL Id : hal-00207963 , version 1
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Salim L. Azar, Denis Darpy. Brand Sex as a Primary Category in Brand Categorization Process. Thought Leaders International Conference on Brand Management, Apr 2008, Birmingham, United Kingdom. pp.CD. ⟨hal-00207963⟩
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