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Conference Papers Year : 2008

Brand Sex as a Primary Category in Brand Categorization Process

Salim L. Azar
  • Function : Author
  • PersonId : 842375
Denis Darpy
  • Function : Author
  • PersonId : 840466
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Dates and versions

hal-00207963 , version 1 (18-01-2008)

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  • HAL Id : hal-00207963 , version 1

Cite

Salim L. Azar, Denis Darpy. Brand Sex as a Primary Category in Brand Categorization Process. Thought Leaders International Conference on Brand Management, Apr 2008, Birmingham, United Kingdom. pp.CD. ⟨hal-00207963⟩
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